ABOUT

OUR STORY

Horizon Sales, a Service Deli broker, was founded by Jack Taylor in 1982, back before service delis were an integral part of the southern California landscape. The focus on such a small segment proved to be successful. As west coast retailers began growing and building delis, Horizon Sales developed to become one of the top premier perishable brokers.

Currently in Southern California, Horizon’s business is about 65 percent service deli, packaged deli and dairy; 20 percent service bakery; and the remainder is service meat, seafood and produce. Horizon is now a total perimeter of the store broker.

When it became evident with the changing marketplace and the consolidation of many retailers that Horizon could and should regionalize the business, Horizon decided to expand outside of Southern California. About ten years ago Horizon branched into Northern California with the purchase of a small specialty grocery company. The company was renamed Horizon Specialties and over the last decade the business has changed from 100 percent specialty grocery to 65 to 70 percent perishable.

In 2007 Horizon branched out into Arizona to serve the Arizona/New Mexico marketplace.

The next markets for Horizon were the Pacific Northwest and Denver, Colo. In these markets, Horizon formed alliances with Willis Marketing Inc. in the Pacific Northwest and United Sales & Services in Denver. Its venture with Willis Marketing has yielded a new company, Horizon Northwest LLC, which represents lines that are regionalized for the West.

Horizon has also opened an Intermountain West operation; expanded the operations in the Southwest; and formed an alliance with Rainbow Sales & Marketing brokerage in Hawaii. These changes give Principals a single point of contact in the Western US. Horizon handles all the order processing, promotions, deductions and all the financials associated with an account through the Southern California operations team.

We are the leading sales, marketing and merchandising organization in the Southwest focusing on perishables in the Service Deli, Wall Deli, Dairy, Service Bakery, Produce, Meat and Seafood Departments.


Our Vision

In June 2011, Horizon gained its first Western regional Principal, Simply Fresh Foods (formerly known as Fresh Food Concepts). The company, looking to replace its national broker, wanted Horizon to interview for the company’s Southern California business and ended up choosing Horizon for the whole Western region.

Other regional Principals that have since been added are Bel Brands, La Tortilla, Lactalis Deli, Churny Co., Yucatan Foods, Norseland and TreeHouse Foods.

In addition to the investments in personnel in all its markets, Horizon has made significant investments in technology to make sure the tools for successful growth are in place. Both the hardware and software utilized in the field offer a customized state of the art reporting system.

Regionalization provides one point of sales and merchandising communication to the West with region experts whose focus is executing plans and driving sales.

Growing into a regional broker hasn’t diminished Horizon’s personal relationships with its principals or its team members. Horizon’s long-standing commitment in the Southern California market to superior standards and extensive experience in sales, operations and merchandising remains the same. The focus on driving sales has never been stronger. Horizon’s expansion has kept the company strong and is now poised to take the company to the next generation.

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extensive reach. 

local touch.

Horizon Sales offers unique marketplace insights to our three central marketing areas in the southwest, covering 8 states of territory.  

Our team of Account Executives are experts in Perishables and offer a clear focus on sales initiatives and strategies.  Their industry expertise provides global and account specific sales trends, promotional opportunities and key consumer insight.

Experienced and geographically focused Field Sales provide customized and results-driven marketing.  They work closely with Department Managers to promote and order for upcoming programs, sell in shipper and display campaigns and support special projects such as remodels and Grand Openings. 

Leadership, integrity, expertise, and creativity lead to profitable solutions. 

Hours

Monday8:00AM - 5:00PM
Tuesday8:00AM - 5:00PM
Wednesday8:00AM - 5:00PM
Thursday8:00AM - 5:00PM
Friday8:00AM - 5:00PM
SaturdayCLOSED
SundayCLOSED

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